Privacy Policy
At Purrwise, we take your privacy seriously. This policy explains what information we collect, how we use it, and what choices you have regarding your personal data.
Not Veterinary Advice
Purrwise is an independent informational resource for cat owners. All content on this site — including articles, guides, quiz results, and recommendations — is for educational purposes only. It is not a substitute for professional veterinary advice, diagnosis, or treatment. Always consult a qualified veterinarian before making changes to your cat's diet, environment, or medical care.
Who We Are
Purrwise (purrwise.net) is an independent cat health and wellness information platform. We are not affiliated with any veterinary practice or pet product company. For questions, you can always reach us at hello@purrwise.net.
Information We Collect
Information you provide voluntarily:
When you sign up for our newsletter or take the cat wellness quiz, we collect your email address and, optionally, information about your cat (such as age, health concerns, or lifestyle). We only collect what you actively provide to us.
Information collected automatically:
We may collect standard analytics data such as pages visited, time on site, browser type, and device type using privacy-respecting analytics tools. This helps us understand how to make the site better for you. We do not sell this data.
How We Use Your Information
- To send you the Purrwise newsletter and educational email sequences you signed up for
- To personalise quiz results and recommendations for your specific cat
- To improve our content and understand how cat owners use the site
- To respond to any questions or messages you send us
- We do not sell, rent, or share your personal information with third parties for marketing purposes.
Email Communications
You can unsubscribe from Purrwise emails at any time using the unsubscribe link included at the bottom of every email. We value your inbox and will never send unsolicited email or spam. If you have questions about your subscription, contact hello@purrwise.net.
Cookies
We use cookies and similar technologies to understand how visitors use our site and to improve the experience. These are small text files stored on your device. You can disable cookies in your browser settings at any time, though some features may not work as intended. We do not use cookies to track you across other websites or serve you targeted advertising.
Third-Party Services
We use a small number of trusted third-party services to operate Purrwise, including email delivery and site analytics. These services may process data on our behalf under their own privacy policies. We do not share your data with social media platforms or advertising networks.
Your Rights
- Request access to the personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete your information from our records
- Unsubscribe from all marketing communications at any time
- To exercise any of these rights, simply email us at hello@purrwise.net.
Children's Privacy
Purrwise is intended for adult cat owners and is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices. We'll note the date of the most recent update at the top of this page. Continued use of Purrwise after any changes constitutes acceptance of the updated policy.
Contact
Have questions?
If you have any questions about this Privacy Policy or how we handle your data, please email us at hello@purrwise.net. We're a small team and will do our best to respond promptly.